Article and E-book Reprint Strategy By Karen Cioffi
Article and E-book Reprint Strategy
By Karen Cioffi
While it seems most writers don’t allow their articles/posts to be reprinted by others, I have come across a couple of writers/marketers who generously do allow this practice. They allow their posts to be reprinted by other writers to be used on their blogs or in their FREE newsletter. Obviously, anything being offered to reprint should never be reprinted in something you are selling, such as an e-book or report.
I’m surprised that more writers don’t take advantage of this reprint strategy. The benefits seem obvious – let’s look at four of them.
Four Benefits of Allowing Reprints
1.You have written something that someone else views as valuable.
2.You increase your visibility.
3.You increase traffic back to your site.
4.You never know who will see that article/post or where it will end up.
What About Giving Your E-books Away?
I have also seen this reprint practice utilized with e-books, and it peaked my interest. These informational e-books plainly state, in the beginning of the content, that readers may freely pass it along. This technique generates additional visibility and is a great promotional tool and marketing opportunity.
In fact, I recently started taking advantage of this practice with one of my e-books. All the writer needs to do is request permission to offer my e-book as a freebie on their site.
Yes, at present I require permission, but that may change as I begin to write more e-books.
Word of Caution Here
Please remember, it’s essential, when taking advantage of a writer’s reprint offer, to always keep the article or e-book intact. Be sure to use the author’s byline and any other text and links that they have as part of the bargain. It’s a win-win situation: the author increases his visibility and you get an article to use on your blog or in your newsletter, or you get a free e-book to offer on your site.
Drawback to Using Reprints or Offering Them
Obviously, there are a couple of circumstances in which offering or using reprints isn’t advisable, such as: you wrote the article specifically for a magazine or ezine and publishing elsewhere is restricted, or you may not want to use an article with a byline that will send your reader to a site that offers the same services you do (a competitor’s site). But, all-in-all, this is a practical marketing plan.
Why not utilize this practice. It will be a supplemental tool to be used along with your ezine article marketing. These two strategies combined will certainly generate and increase visibility and traffic back to your site.
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Karen is the co-author of Day’s End Lullaby, a children’s bedtime picture book that includes the sheet music to the original lullaby. Check out a great video review at: http://daysendlullaby.blogspot.com
Day’s End Lullaby:
http://www.amazon.com/Days-End-Lullaby-Karen-Cioffi/dp/1419691570/ref=sr_11_1?ie=UTF8&qid=1220900352&sr=11-1
Karen’s e-books:
The Self-Publisher’s Guide
http://www.lulu.com/content/e-book/the-self-publishers-guide-2nd-edition/7893477
From Writing Your Book, to Self-Publishing Options, to Creating a Website, to Promotion – it’s all included in this handy guide. Topics include: learning to write, critique groups, being ready for publishing, choosing a publishing company, creating visibility through promotional strategies, bringing traffic to your site, resources, tools, and much more.
Writing, Publishing, and Marketing – You Can Do It!
http://www.lulu.com/content/e-book/writing-publishing-and-marketing—you-can-do-it-2nd-edition/8218845
What are the steps needed to write a book, find a publisher, and market that book effectively?
Writing, Publishing, and Marketing – You Can Do It! answers that question. It provides a step-by-step guide to help you over the hurdles. You might say it’s a GPS system to help get writers where they want to be – published and selling books.
For more information on writing and marketing visit Karen and Robyn Writing for Children (http://karenandrobyn.blogspot.com). And, for a wide range of writing services, stop by DKV Writing 4 U (http://dkvwriting4u.com).
Both sites offer a FREE e-book about writing and marketing along with a free monthly newsletter.
on January 19th, 2010 at 1:49 pm
Karen, thanks for being a guest on my blog today. You’ve given me a lot to think about, especially in regards to ebooks. I’ve never made up one of my own — at least not yet.
Margaret
on January 19th, 2010 at 3:51 pm
Very interesting ideas about giving away ebooks or using reprints. I think Karen’s ideas have a great deal of merit. Part of the game is simply getting your name out and building a readership.
on January 19th, 2010 at 9:45 pm
Great article, Karen! I agree that allowing others to reprint your work is sometimes a good strategy. As long as the work remains intact, and the author’s name is included, it can be a great way to get noticed.
on January 19th, 2010 at 10:45 pm
Couldn’t agree more. In real estate it’s location, location, location. In writing it’s exposure, exposure, exposure. Good advice, Karen.
on January 20th, 2010 at 1:22 am
Great advice, Karen. Your book on marketing is full of invaluable tips for writers, too. Thanks.
on January 20th, 2010 at 2:42 pm
Karen, This is great information. I haven’t done much with ebooks, but agree in sharing articles for promotion. Your book sounds fantastic!
on January 20th, 2010 at 3:40 pm
Hi, Nancy, Sorry I’m a day late, life happened as it sometimes does.
Thank you so much for hosting me with such wonderful post.
And, thanks, All, for stopping by.
Karen
on January 20th, 2010 at 6:38 pm
My apologies, Peggy. I don’t know why I referenced Nancy…getting old I guess.
Thank you, PEGGY, for hosting me. I do appreciate it!
And, thanks again to All, your kind comments are also appreciated!
on January 20th, 2010 at 6:50 pm
Love the advice. What great ways to get your name out there.
on January 20th, 2010 at 6:56 pm
There are some great tips here, Karen, which I hadn’t thought of to increase one’s visibility on the internet. Thank you very much!
Helena
http://www.helenaharper.com
on January 20th, 2010 at 10:24 pm
Good marketing tips. Thank you!
Heidi
on January 21st, 2010 at 12:23 am
This article is very helpful. By sharing it you’re practicing what it suggests. Thanks..
on January 21st, 2010 at 12:29 am
So many great things to consider here, Karen. I love your idea of offering a free e-book to pique interest of readers. Keep up the great work!
– Dallas
http://www.writeonbooks.org
http://dallaswoodburn.blogspot.com
on January 21st, 2010 at 1:23 am
Hi Karen,
Great article, I agree with you. I wouldn’t mind people using my articles as long as I received some acknowledgement for it. Unfortunately, I have heard of people who post some-one else’s article with no acknowledgement to the author whatsoever. Worse still, I have heard of cases when the person claims the article as their own. Pretty unethical, and I am sure in the minority, but it obviously must happen. Great idea about offering the e-books at other writers” sites.
Regards
Margaret
on March 18th, 2010 at 9:45 am
Indeed a great topic to read and learn about too. Thanks bud
on March 19th, 2010 at 4:29 pm
Hi there! I found your blog via Google while searching about SEO.And your post looks very interesting and informative to me.
on May 12th, 2010 at 11:55 pm
Thanks for the great info!
on May 26th, 2010 at 8:17 pm
Thank you for the great post – I had fun reading it! I always enjoy this blog.
on June 13th, 2010 at 5:28 pm
Your blog is so informative … keep up the good work!!!!